The Affiliate Marketing Dictionary
If you are new to affiliate marketing, it can be overwhelming to dive into a whole new world of terms and jargon. As a beginner advertiser or affiliate, you may spend hours researching in order to get started on the right track. You might even already have your own program up and running! Regardless, it’s likely that you’ve encountered an array of unfamiliar terminology that can make navigating the industry seem like quite a challenge.
Luckily, we’ve got just what you need: an affiliate marketing glossary for newbies! Our dictionary is specifically created for beginners like yourself – we’ll break down all the most commonly used terms in the world of affiliate marketing so that everything becomes crystal clear. With our help, you’ll be able to understand and confidently use these words with ease as you build your presence within this exciting industry.
Above the fold
The portion of a web page that is visible without scrolling down, usually referring to the top half of the page.
Activation
The process of converting a user into an active customer or user of a product or service.
Ad Agency
A company that provides advertising services to clients, including creating, planning, and executing advertising campaigns.
Ad copy
The text used in advertising materials, including headlines, body copy, and call-to-actions.
Ad Exchange
An online platform that allows advertisers and publishers to buy and sell advertising inventory through real-time bidding.
Ad impression
A metric that represents the display of an ad on a webpage, app or other digital medium.
Ad inventory
The total number of ad impressions available for sale by a publisher or network.
Ad Network
A company that connects advertisers with publishers to sell and display advertising inventory across multiple websites and apps.
Ad rotation
The practice of showing different ads to the same user over time in order to avoid ad fatigue and increase click-through rates.
Ad Tech
The technology used to serve and optimize digital advertising, including ad servers, programmatic platforms, and ad exchanges.
Advertiser
A company or individual that pays for and places advertisements to promote a product or service.
Advertiser disclosure statement
A statement that discloses the relationship between an advertiser and a publisher or website, typically used in affiliate marketing.
Advertiser network
A network of advertisers that collaborate to pool their advertising budgets and reach a larger audience.
Adware
Software that automatically displays or downloads advertising materials on a user’s device.
Affiliate
A person or entity that promotes products or services in exchange for a commission on sales.
Affiliate aggregator
A company that gathers and lists multiple affiliate programs in a single directory for easy comparison and promotion.
Affiliate agreement
A contract between an affiliate and an advertiser that outlines the terms and conditions of the affiliate program.
Affiliate disclosure
A statement that discloses the relationship between an affiliate and a product or service being promoted.
Affiliate ID
A unique identifier assigned to an affiliate that tracks their referrals and commissions.
Affiliate link
A customized link that includes an affiliate’s ID and is used to track clicks and sales from their promotions.
Affiliate Manager
A person or team responsible for managing an affiliate program and recruiting new affiliates.
Affiliate marketing
A marketing strategy where an affiliate promotes a product or service and earns a commission on any resulting sales.
Affiliate marketing forum
An online community where affiliates can share tips, resources, and best practices for successful affiliate marketing.
Affiliate network
A company that connects advertisers with affiliates to promote products and services and earn commissions on resulting sales.
Affiliate Program
A program offered by a company that allows affiliates to promote their products or services and earn commissions on resulting sales.
Affiliate program directory
A website or resource that lists multiple affiliate programs for affiliates to compare and choose from.
Affiliate tracking
The process of tracking clicks, conversions, and commissions generated by an affiliate’s promotions.
Alexa Rank
A ranking system that uses website traffic data to rank websites by popularity.
Alt Text
Descriptive text that is included in the HTML code of an image and is used to describe the image for visually impaired users and search engines.
Anchor Text
The visible, clickable text in a hyperlink that is used to indicate the topic or content of the linked page.
API Application Programming Interface. A set of protocols and tools used for building software applications
APK Offers
Offers that promote the download and installation of a mobile application (APK file).
ASVOD
Acronym for “Ad-Supported Video on Demand”. Refers to video streaming services that are free for users but supported by ads.
Comparison sites
Websites that allow users to compare prices and features of products or services from different brands or companies.
Compliance
The act of following rules, regulations, or standards set by authorities, industry associations, or organizations.
Consumer
An individual or group of people who buy or use products or services.
Content Farm
A website or organization that generates large amounts of low-quality content to attract visitors and generate ad revenue.
Content locking
A technique used by publishers or marketers to hide premium or valuable content behind a “locked” gate, requiring users to perform an action, such as filling out a survey or subscribing to a service, to access it.
Content sites
Websites that primarily provide information, articles, or other forms of content, often with the goal of attracting visitors or generating ad revenue.
Contextual advertising
A form of online advertising that displays ads relevant to the content of a webpage, based on keywords or other contextual signals.
Contextual Links
Hyperlinks that are placed within the content of a webpage and are relevant to the surrounding text.
Conversion
The act of a user completing a desired action, such as making a purchase, filling out a form, or subscribing to a service.
Conversion funnel
The path or process that a user goes through before completing a desired action, usually involving multiple steps or stages.
Conversion pixel
A small piece of code placed on a webpage that tracks and measures conversions.
Conversion rate
The percentage of users who complete a desired action out of the total number of users who interact with a webpage or marketing campaign.
Conversion rate optimization (CRO)
The process of improving the effectiveness of a webpage or marketing campaign by optimizing elements such as design, messaging, and user experience to increase the conversion rate.
Cookies
Small text files that are stored on a user’s computer by a website and contain information such as preferences, login credentials, or browsing history.
Cookie expiration date
The date and time when a cookie is set to expire and be deleted from a user’s computer.
Cookie stuffing
The practice of setting cookies on a user’s computer without their knowledge or consent, usually to generate fraudulent commissions or inflate advertising metrics.
Cost per action (CPA)
An advertising model where advertisers pay publishers or affiliates a fee for each desired action completed by a user, such as making a purchase or filling out a form.
Cost per click (CPC)
An advertising model where advertisers pay publishers or affiliates a fee each time a user clicks on an ad.
Attribution
The process of assigning credit to a specific marketing channel or touchpoint for a conversion or action taken by a user.
Attribution model
A set of rules that determines how credit is assigned to various marketing channels or touchpoints in the conversion process.
Auto-Download Offers
Offers that automatically download a file or application upon completion of an action or conversion.
Autoresponder
An automated email or message sent in response to a specific user action or trigger.
Average Order Value (AOV)
The average amount spent per order by customers.
Backend offer
An additional offer or upsell presented to a customer after they have made a purchase or taken a specific action.
Backlink
A link from one website to another.
Banner
A graphic image or display ad used for advertising purposes.
Banner Ad
An ad displayed in a banner format on a website or mobile app.
Banner blindness
The tendency of website or app users to ignore banner ads due to their placement or repetition.
Behavioral targeting
The practice of targeting advertising to specific users based on their online behavior and interests.
Black Hat SEO
Unethical or manipulative SEO tactics aimed at achieving higher rankings in search engines.
Blacklist
A list of websites or IP addresses that have been identified as spammy or fraudulent and are blocked by email providers, search engines, or other platforms.
Bloggers
Individuals who create and publish blog content on a regular basis.
Bounce rate
The percentage of users who leave a website after viewing only one page.
Brand bidding
The practice of bidding on a competitor’s brand name as a keyword in search engine advertising.
Branding
The process of creating and promoting a brand identity to establish recognition and loyalty among customers.
Browser cookie
A small text file stored on a user’s computer by a website to track user behavior and preferences.
Campaign
A set of marketing activities designed to achieve specific goals or objectives.
Campaign Manager
A person responsible for planning, executing, and analyzing marketing campaigns.
Campaign optimization
The process of refining and improving marketing campaigns to achieve better results.
Caps
Limits or restrictions placed on the number of actions or conversions that can be generated through a particular offer or campaign.
Chargeback
A transaction reversal initiated by the cardholder or bank due to a dispute or fraudulent activity.
Chargeback rate
The percentage of transactions that result in chargebacks.
Click Fraud
The practice of generating clicks on ads or links with the intent of inflating costs or misleading advertisers.
Click ID
A unique identifier assigned to a click or user that enables tracking and attribution.
Click Pixel
A small piece of code placed on a website or landing page to track clicks on a specific link or button.
Clickstream
The sequence of pages and links viewed by a user during a single browsing session.
Click-Through
The act of clicking on a link or ad to navigate to a specific webpage.
Click-Through Rate
The percentage of users who click on an ad or link relative to the number of impressions.
Cloaking
A black hat SEO technique that involves showing different content to search engines and users in an attempt to manipulate rankings.
Commission
The payment or percentage of revenue earned by an affiliate or partner for generating a sale or lead.
Commission Junction
An affiliate marketing network that connects advertisers with publishers.
Commission rate
The percentage of revenue paid as commission to an affiliate or partner.
Cost per impression (CPM)
A metric used in online advertising to measure the cost of one thousand ad impressions.
Cost per lead (CPL)
A metric used in online advertising to measure the cost of acquiring a lead or potential customer.
Cost per sale (CPS)
A metric used in online advertising to measure the cost of acquiring a sale or a completed transaction.
Cost per view (CPV)
A metric used in online advertising to measure the cost of each view of an ad, typically for video ads.
Coupon code
A unique code that can be entered during checkout to receive a discount or special offer.
Coupon sites Websites that offer coupons and deals for various products and services.
CPCV
Cost per completed view, a metric used in video advertising to measure the cost of each completed view of an ad.
Crawlers
Automated programs that browse the internet and collect data for search engines and other purposes.
Creative
The visual and/or written components of an ad, including images, videos, and copy.
Creative Assets
The components used to create an ad, such as images, videos, and copy.
Creative commons license
A type of license that allows others to use and share creative work, subject to certain conditions.
Cross-device tracking
The ability to track user behavior across multiple devices, such as smartphones, tablets, and computers.
CSV File
A file format used to store and exchange data in a structured way, typically in a spreadsheet.
CTR
Click-through rate, a metric used in online advertising to measure the ratio of clicks to impressions.
Customer Acquisition Cost (CAC)
The cost of acquiring a new customer.
Customer Lifetime value
The total value of a customer over the course of their relationship with a business.
Daily Budget
The amount of money a business is willing to spend on advertising in a day.
Datafeed
A file that contains information about products and services, typically used in e-commerce and online advertising.
Dayparting
The practice of scheduling ads to run at specific times of the day or week.
Deep Linking
A link that points to a specific page or piece of content within a website or app, rather than the homepage.
Demand-Side Platforms (DSP)
Platforms used by advertisers and agencies to purchase digital advertising inventory from multiple sources.
Digital wallets
Software applications that allow users to store and manage payment information for online transactions.
Direct Billing Flow
A process in which a user is charged for a product or service directly, without going through a third-party payment platform.
Direct Buy
An advertising model in which an advertiser buys ad inventory directly from a publisher or website, rather than through an ad network or exchange.
Direct linking
A technique in affiliate marketing in which an affiliate sends traffic directly to a merchant’s website, bypassing their own website or landing page.
Disclosure
The act of revealing information about a product or service, such as sponsorships or affiliations, to consumers.
Display advertising
A type of online advertising that uses images, videos, and other visual elements to promote products and services.
Domain Authority
A metric used to measure the authority and trustworthiness of a website, developed by Moz.
Domain Name System (DNS)
A system used to translate domain names into IP addresses, allowing users to access websites and other online resources.
Double opt-in
A process in which a user must confirm their subscription to an email list or other service after initially signing up.
DoubleClick for Publishers (DFP)
A platform developed by Google for managing and serving digital advertising on websites and other online properties.
Duplicate Content
Content that appears on multiple websites or pages, either intentionally or unintentionally.
Dynamic creative optimization (DCO)
A technology that creates and serves personalized ads to website visitors based on their behavior and preferences.
Dynamic Tracking
The practice of monitoring and analyzing user activity and behavior on a website or app in real-time.
Earnings Per Click (EPC)
A metric used to measure the effectiveness of an affiliate marketing campaign by dividing the total earnings generated by the number of clicks.
Earnings per share (EPS)
A financial metric that calculates a company’s profit per outstanding share of common stock.
Earnings report
A summary of a company’s financial performance over a specific period of time, typically quarterly or annually.
Ecommerce
The buying and selling of products or services over the internet.
Editorial calendar
A tool used by content creators and publishers to plan and organize their content strategy.
Email list
A collection of email addresses used for marketing purposes.
Email marketing
The practice of sending commercial messages to a group of people via email.
Exit Intent Popup
A popup message that appears on a website when a visitor is about to leave, encouraging them to take a specific action before they go.
Fired Pixel
A tracking pixel that registers a conversion when a user is fired from an affiliate program.
First Click
A tracking method that assigns a conversion to the first affiliate who referred the user to the website.
First party cookies
Cookies that are placed on a user’s device by the website they are visiting.
First-party cookies
See First party cookies.
Flat Deal
An affiliate agreement that pays a fixed commission for every sale generated by the affiliate.
Fraud detection
The practice of identifying and preventing fraudulent activity in online advertising and affiliate marketing.
Fraudulent affiliate
An affiliate who engages in fraudulent activity, such as generating fake leads or clicks.
Fraudulent traffic
See Fraudulent affiliate.
Frequency Capping
The practice of limiting the number of times a user sees a specific ad within a certain time period.
GEO or Geotargeting
The practice of targeting advertising or content to users based on their geographic location.
GEO Target
See GEO or Geotargeting.
Geo-fencing
The practice of creating a virtual boundary around a geographic location to trigger certain actions or messages when a user enters or exits that area.
Google Adsense
An advertising program run by Google that allows website owners to display targeted ads on their sites in exchange for a share of the revenue generated.
Google Adwords
A pay-per-click advertising platform run by Google that allows businesses to display ads on Google’s search engine results pages and other websites.
Google Analytics
A free web analytics tool offered by Google that allows website owners to track and analyze user behavior on their sites.
Header bidding
A programmatic advertising technique that allows publishers to sell ad inventory to multiple ad exchanges simultaneously, increasing competition and potentially increasing revenue.
Hit
A request to a web server for a file, such as a webpage or an image.
HTML
Hypertext Markup Language, the standard language used to create web pages.
Hyperlink
A clickable link that takes the user to another webpage or location.
Impression
The number of times an ad is displayed on a webpage or app.
Inbound Link or Backlink
A link from another website to your website.
Incentivized Affiliates
Affiliates who are incentivized to promote a product or service with rewards, such as cash or other prizes.
Index A database used by search engines to store and retrieve information about web pages.
Indie Program
An affiliate program that is managed independently of an affiliate network or
Influencer marketing
A type of marketing that uses individuals with a large social media following to promote a product or service.
Influencer marketing platform
A tool or platform that connects brands with social media influencers to facilitate influencer marketing campaigns.
In-house
A term used to describe activities or operations that are conducted within an organization, rather than being outsourced to a third-party.
In-house affiliate program
An affiliate program that is managed by the company that owns the product or service being promoted, rather than being outsourced to an affiliate network.
Internal Linking
A practice of linking to other pages on the same website to improve navigation and provide a better user experience.
Joint venture (JV)
A business arrangement in which two or more parties agree to collaborate and share resources to achieve a common goal.
Key Performance Indicators (KPIs)
Metrics used to measure the performance of a campaign, business or product.
Keyword
A word or phrase that describes the content of a webpage or website, used by search engines to help match search queries to relevant pages.
Keyword bidding
A process in which advertisers bid on specific keywords to display their ads in search engine results pages.
Keyword Density
The percentage of times a keyword appears on a webpage in relation to the total number of words on the page.
Keyword Research
The process of identifying and analyzing the most relevant keywords for a webpage or website in order to improve its search engine rankings.
Landing Page
A webpage that is designed to convert visitors into customers or leads by offering them a specific product or service.
Landing page optimization
The process of improving the conversion rate of a landing page through A/B testing, copy optimization, and other techniques.
Lead
An individual or company that has expressed interest in a product or service, and has provided contact information for follow-up.
Lead generation
The process of identifying and attracting potential customers or clients, and collecting their contact information for follow-up.
Lead magnet
An incentive offered to potential customers or clients in exchange for their contact information, such as an e-book or whitepaper.
Lifetime Value
The total amount of revenue that a customer is expected to generate for a business over the course of their relationship.
Link building
The process of acquiring links from other websites in order to improve the search engine rankings of a webpage or website.
Link cloaking
A technique used to hide the destination URL of a link, often used in affiliate marketing to mask the tracking link.
Link Juice
The value or authority that is passed from one webpage to another through links.
Link placement
The location of a link on a webpage, which can impact its click-through rate and SEO value.
Link Rotator
A tool used in affiliate marketing that randomly rotates different affiliate links to the same offer in order to split test their performance.
Long-tail keyword
A highly specific keyword phrase that typically consists of three or more words and is less competitive than broader keywords.
Loyalty Affiliates
Affiliates that promote a company or product over a long period of time, and typically have a higher conversion rate than other types of affiliates.
Loyalty sites
Websites or platforms that offer rewards or loyalty programs to customers or members who engage with their content or services.
LSI Keyword
A keyword that is semantically related to a primary keyword, used by search engines to help determine the relevance of a webpage.
Manual Approval
The process of manually reviewing and approving affiliate applications, rather than using an automated approval system.
Maximum Budget
The maximum amount of money that an advertiser is willing to spend on a specific campaign or ad.
Merchant
A person or company that sells goods or services.
Meta Description
A brief summary of the content on a webpage that appears in search engine results pages.
Meta Tags
HTML tags that provide information about a webpage and its contents to search engines.
Meta Title
The title of a webpage that appears in search engine results pages.
Micro-influencers
Individuals with a relatively small social media following who are considered experts in their niche and have the ability to influence their audience’s purchasing decisions.
Mobile Affiliates
Affiliates who promote products or services through mobile channels such as mobile apps or mobile websites.
Mobile Billing
A payment method that allows users to pay for goods or services using their mobile devices.
Mobile Marketing
Promoting products or services through mobile channels such as mobile apps, SMS, or mobile websites.
Multi-tier affiliate marketing
A type of affiliate marketing where affiliates can earn commissions not only from the sales they generate but also from the sales generated by their sub-affiliates.
Multi-tier affiliate program
An affiliate program that allows affiliates to recruit sub-affiliates and earn commissions from the sales generated by their sub-affiliates.
Native advertising
Paid advertising that matches the form and function of the platform on which it appears.
Network earnings
The amount of money earned by an affiliate network.
Niche
A specialized market that caters to a specific audience.
Niche Marketing
The process of targeting a specific niche market with tailored marketing messages and products.
OBA
Online Behavioral Advertising. A type of advertising that uses data collected about a user’s online behavior to serve them targeted ads.
Offer
A product or service that is promoted by an affiliate.
Offer Vault
A directory of affiliate offers.
Offer wall
A webpage that displays a list of offers that users can complete in exchange for rewards.
Off-Page SEO
SEO techniques that are applied outside of a website to improve its search engine rankings.
One-click upsell
An upsell offer that can be accepted with a single click.
On-Page SEO
SEO techniques that are applied to the content and structure of a webpage to improve its search engine rankings.
Opt In Email
An email sent to a user who has given permission to receive marketing messages.
Optimization
The process of improving the performance of a campaign or webpage.
Opt-in email
An email that is sent to a user who has given permission to receive marketing messages.
Outbound Link
A link from one website to another.
Page Authority
A metric developed by Moz that predicts how well a webpage will rank on search engine results pages.
Page Rank/PageRank
An algorithm developed by Google that measures the importance of a webpage based on the number and quality of links pointing to it.
Paid Search
Advertising on search engine results pages.
Partner network
A group of partners who work together to promote each other’s products or services.
Pay Bump
An increase in commission percentage for an affiliate who reaches a certain sales threshold.
Pay per call
A payment model where advertisers pay affiliates for each phone call generated from their referrals.
Pay per sale (PPS)
A payment model where advertisers pay affiliates a commission for each sale generated from their referrals.
Pay per view (PPV)
A payment model where advertisers pay affiliates for each view of their ad or landing page.
Payment Threshold
The minimum amount of earnings an affiliate must accumulate before receiving payment.
Payout the amount of money earned or paid to an affiliate for their referred sales or leads.
Pay-Per-Call
an advertising model where the advertiser pays for each phone call generated by the ad.
Pay-per-lead (PPL)
an advertising model where the advertiser pays for each qualified lead generated by the ad.
Pay-per-sale (PPS)
an advertising model where the advertiser pays a commission to the affiliate for each sale generated by the ad.
Performance-based marketing
an advertising model where the advertiser pays only for the desired action, such as a sale, lead or click.
Performance marketing
a type of marketing where advertisers pay only for measurable results.
Performance network
a network of advertisers and publishers that work on a performance-based model.
Performance-based marketing
an advertising model where the advertiser pays only for the desired action, such as a sale, lead or click.
Pixel
a small tracking code placed on a website to track visitor behavior and conversions.
Pixel tracking
the process of tracking user behavior on a website using a tracking pixel.
Placement
the location of an ad on a website.
Plug-in
a software component that adds specific functionality to a web browser or application.
Poor quality traffic
traffic generated by bots or other means that is of low quality and does not result in conversions.
Portal a website that provides access to various resources and services.
Postback URL
a URL that is called back by an affiliate network or advertiser to notify of a conversion.
PPC Pay-per-click
an advertising model where advertisers pay each time a user clicks on an ad.
PPC Affiliates
affiliates who promote pay-per-click offers.
Prelander
a landing page that serves to warm up or pre-sell visitors before sending them to the advertiser’s landing page.
Premium Targeting
targeting high-value customers with a high propensity to buy.
Pre-sell
the act of building interest and desire in a product before sending the visitor to the advertiser’s landing page.
Profit
the amount of money earned by a business after expenses.
Program terms and conditions
the rules and guidelines governing the affiliate program.
Programmatic advertising
the use of automated software to buy and sell ad space in real-time.
Publisher
a website or individual that promotes advertiser’s products or services and earns a commission for resulting sales or leads.
Publisher earnings
the amount of money earned by a publisher through commissions from affiliate programs.
Publisher network
a network of publishers that promote advertiser’s products or services.
Raw Clicks
the total number of clicks on an ad, including invalid clicks.
Reciprocal Links
links between two websites, where each website links to the other.
Recurring commission
commission paid to an affiliate for ongoing subscription-based products or services.
Redirection
the act of forwarding a user from one web page to another.
Referral marketing
a type of marketing where businesses incentivize customers to refer new customers to them.
Referring Domain
the domain that a visitor came from before arriving at a website.
Referring URL
the specific web page that a visitor came from before arriving at a website.
Return on ad spend (ROAS) the amount of revenue generated by an advertising campaign compared to the amount spent on the campaign.
Revenue
the total amount of money earned by a business from sales or services.
Revenue share
a commission model where affiliates earn a percentage of the revenue generated by their referrals.
Revenue sharing
a commission model where affiliates earn a percentage of the revenue generated by their referrals.
Reverse IP Lookup
the process of identifying the IP address associated with a website or online user.
Review sites
Websites or platforms where users can share their opinions and experiences about products, services, or businesses.
Robots.txt
A file on a website that tells search engine crawlers which pages or sections of the website should not be indexed or crawled.
ROI
Return on investment, a performance metric that measures the amount of return on an investment relative to its cost.
RON
Run of network, an advertising placement option where ads are displayed on various sites within a network.
Root Domain
The main domain of a website, without any subdomains.
RTB
Real-time bidding, a programmatic advertising process where ad impressions are sold and bought in real-time through automated auctions.
Sales funnel
The process of guiding a potential customer through the various stages of a purchasing decision, typically including awareness, consideration, and conversion.
Search Engine
A software system that searches and indexes web pages and other online content based on keywords or other relevant criteria, providing users with relevant search results.
Search engine marketing (SEM)
The process of using paid advertising campaigns to increase visibility and traffic from search engines.
Search Engine Optimization
The practice of optimizing website content and structure to improve the visibility and ranking of the website in search engine results.
Search engine results page (SERP)
The page displayed by a search engine that shows the results for a given search query.
Search Term
The word or phrase used in a search engine query to find relevant content.
Segment
A subset of a target audience with specific characteristics or interests, used for more targeted marketing campaigns.
SEO
Search engine optimization, the practice of optimizing website content and structure to improve the visibility and ranking of the website in search engine results.
SEO affiliates
Affiliates who promote products or services through search engine optimization techniques.
SERP
Search engine results page, the page displayed by a search engine that shows the results for a given search query.
ShareASale
An affiliate marketing network that connects advertisers and publishers to facilitate commission-based advertising.
Single Offer
An offer that focuses on a single product or service, as opposed to multiple offers bundled together.
Single opt-in
A process where a user submits their contact information once to opt-in to receive marketing messages.
Site map
A list of pages on a website that provides an organized overview of its content and structure.
Smartlink
A type of affiliate link that directs users to different offers based on various factors, such as geolocation, device type, or user preferences.
SMS Billing Flow
A payment processing system for mobile devices where the user’s mobile carrier bills them for purchases made through SMS messaging.
Social Marketers
Individuals or companies who promote products or services through social media channels.
Social media influencers
Individuals with a large following on social media who are able to influence the opinions and behaviors of their followers.
Social proof
Evidence that other people approve or support a product, service, or business, often used in marketing to build trust and credibility with potential customers.
Spiders
Automated programs used by search engines to crawl and index web pages.
Split Testing
A process where different versions of a website or marketing campaign are tested against each other to determine which performs better.
Sponsored post
A post on a social media platform or other website that is paid for by an advertiser to promote their product or service.
Spot
A specific advertising placement or time slot, such as a TV commercial during a specific show or a digital ad on a specific website.
SSP
Supply-side platform, a technology platform used by publishers to sell advertising inventory to buyers through automated auctions.
Sub-affiliate
An affiliate who promotes offers through another affiliate, typically receiving a portion of the commission for any resulting sales.
Sub-affiliate network
A network of affiliates who are recruited and managed by other affiliates in a hierarchical structure.
Subdomain
A domain that is part of a larger domain, often used to organize website content or create separate landing pages for marketing campaigns.
Subscription-based pricing
A pricing model where customers pay a recurring fee for access to a product or service.
Super Affiliates
Top-performing affiliates who generate significant revenue for an affiliate program.
Sweepstakes
A promotional campaign that offers a chance to win a prize to participants who complete a specific action, such as filling out a form or making a purchase.
Target audience
A specific group of people who are most likely to be interested in a product or service.
Targeted Marketing
A marketing strategy that focuses on reaching a specific group of consumers with tailored messages and offers.
Targeted Traffic
Website visitors who are specifically interested in the content or offer being promoted.
Targeting
The process of selecting specific audience demographics, interests, or behaviors for a marketing campaign.
Text Link
A hyperlink in the form of text, usually placed within website content.
Third party cookies
Cookies stored on a user’s device by a website other than the one being visited.
Third-party cookies
Cookies that are set by a domain other than the one being visited by the user.
Tiered commission
A commission structure where the commission percentage increases as the affiliate generates more sales or referrals.
TLD
Top-level domain, the highest level of domain in the DNS hierarchy, such as .com, .org, or .net.
Token
A unique code used to track and identify affiliate referrals.
Top-of-funnel
The initial stage of the sales funnel, where potential customers are first introduced to a product or brand.
Tracking
The process of monitoring and recording user activity on a website or within an affiliate program.
Tracking Method
The process and tools used to track affiliate referrals and conversions.
Tracking Platform
A software or service used to track and manage affiliate referrals and conversions.
Tracking Software
A software program used to track affiliate referrals and conversions.
Tracking URL
A unique URL used to track affiliate referrals and conversions.
Traffic The visitors to a website or affiliate program.
Traffic source
The website, platform, or channel that drives visitors to a website or affiliate program.
Unique Clicks
The number of distinct clicks generated by unique visitors to a website or affiliate program.
Unique User
A single user who visits a website or affiliate program, regardless of the number of times they visit.
Unique visitor
A single user who visits a website or affiliate program, regardless of the number of times they visit.
Upsell
A marketing strategy that encourages customers to purchase a more expensive or upgraded version of a product or service.
Upsell funnel
A series of marketing messages and offers designed to encourage customers to purchase more expensive or upgraded products or services.
URL
Uniform Resource Locator, the address of a webpage or online resource.
User-generated content (UGC)
Content created by users, often shared on social media or other online platforms.
Vanity URL
A customized URL that is easy to remember and promotes brand recognition.
Vertical market A specific industry or niche market, often defined by a unique set of products or services.
Video creators
Individuals or companies who create video content for marketing or entertainment purposes.
View-through conversion
A conversion that occurs after a user sees an ad but does not click on it, instead returning to the website at a later time to complete the desired action.
Viral Marketing
A marketing strategy that uses social media or other online channels to create buzz and encourage the spread of content or offers.
Web analytics
The collection and analysis of data related to website traffic, user behavior, and other metrics.
Web Host
A service provider that offers storage space and access to websites on the internet.
Webinar
A live or recorded online seminar or presentation that allows interaction and communication with the audience.
Webmasters
Individuals or teams responsible for designing, developing, maintaining, and managing websites.
Website monetization
The process of generating revenue or earning money from a website through various methods such as advertising, sponsorships, affiliate marketing, or selling products or services.
White Hat SEO
Ethical and legitimate techniques used to optimize a website for search engines, with a focus on providing high-quality content and improving user experience.
White Label
A product or service that is produced by one company but marketed and sold by another under their own brand.
Whitelists
Lists of approved email addresses or IP addresses that are allowed to bypass spam filters or security measures.
301 redirect
A permanent redirect of a URL to another URL to ensure that the traffic and search engine rankings are transferred from the old URL to the new one.
302 redirect
A temporary redirect of a URL to another URL that indicates to search engines and browsers that the redirection is not permanent.
Bill Zhem is a full-time digital marketing specialist, blogger and SEO expert. The former head of a website promotion company in Eastern Europe. Join regular readers of my blog to start making money online in affiliate marketing and related niches.
